Press Release Mar 22, 2016

75 National Parks Featured in New Keepsake, See America Book

National Parks Conservation Association and the Creative Action Network announce a new keepsake book

Washington, DC – Celebrating our national park sites and treasured landscapes, National Parks Conservation Association and the Creative Action Network are pleased to announce a new keepsake book: See America: A Celebration of Our National Parks & Treasured Sites.

Published by Chronicle Books, the engaging volume features artwork for 75 national park sites from across all 50 states. Images for the book were selected from the 1,000 original designs that have been created by hundreds of artists across the country and beyond, since the See America initiative launched in 2014.

“Through the See America initiative and launch of this gorgeous new book, NPCA is continuing to work towards connecting new audiences to our national parks, especially as we celebrate the Centennial of the National Park Service this year,” said Theresa Pierno, President and CEO of National Parks Conservation Association. “Taking action to defend our national parks starts with being inspired by them – which can be sparked by a visit to one of the natural or cultural treasures, featured in this keepsake collection.”

More than 75 years ago, President Franklin D. Roosevelt launched a New Deal program called the Federal Art Project to help put the nation’s artists to work. The program created thousands of poster designs, many of which showcased our great national parks, from Petrified Forest to Yellowstone, along with other treasured landscapes. Fast forward to 2014, Creative Action Network and NPCA launched See America, a crowd-sourced art campaign, focused on reimagining the classic works.

“As long as there have been advocates committed to the conservation of the American landscape, there have been artists harnessing their talents for that same cause,” said Max Slavkin, Co-Founder of the Creative Action Network. “Just in time for the 100th birthday of the National Park Service, and nearly 80 years after our government commissioned the first series of See America posters, we’re proud to carry that legacy on for the next generation.”

Through 2017, one percent of the sale of See America: A Celebration of Our National Parks & Treasured Sites will support National Parks Conservation Association.

Creative Action Network cofounders Max Slavkin and Aaron Perry-Zucker have also been selected to receive the 2016 Robin W. Winks Award for Enhancing Public Understanding of National Parks, at National Parks Conservation Association’s annual “Salute to the Parks” on April 13, 2016 in Washington, DC. The honor is given annually to an individual or organization who has effectively communicated the values of the National Park System to the American public.

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About National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice in safeguarding our national parks. NPCA and its more than one million members and supporters work together to protect and preserve our nation’s natural, historic, and cultural heritage for future generations. For more information, visit www.npca.org.