NPCA's Public Service Ads
The State of America's National Parks
NPCA’s 2011 radio PSA campaign, “The State of America’s National Parks,” was generously recorded by actress Julia Louis-Dreyfus. According to NPCA’s new report, long-standing and new threats are impacting wildlife and water and air quality within our national parks. The historic sites that tell the story of the Civil War and the evolution of America’s diverse culture are also suffering, mostly because of a lack of funding. As we approach the 2016 centennial of the National Park Service, we have a responsibility to ensure our American treasures are preserved and protected for the future.
The media is invited to download and use the :30 and :60 second radio spots.
Previous Public Service Ads
NPCA is sponsoring a public service advertising (PSA) campaign to build awareness of the needs of our national parks, and the opportunity for all Americans to work together to restore these national treasures by the park system's 2016 centennial. The advertisements appear on the radio, and in newspapers and national magazines at the generosity of the media.
2008 Print and Radio PSAs
NPCA's 2008 print and radio PSA campaign, "Our National Parks," was created by the PlowShare Group. The print ads feature the National Mall in Washington, D.C., and Petrified Forest National Park in Arizona, as two examples of national parks nationwide that need our attention, and greater federal investment. Two of the radio spots were generously recorded by actors Amy Madigan and Sam Waterston.
The media is invited to download and use these full-color PDFs and radio spots. Special sizes, and black and white ad treatments, are available by upon request.
- National Mall Advertisement (PDF: 311 KB)
- Petrified Forest Advertisement (PDF: 464 KB)
Click here for 2008 Radio PSAs
2006 Print PSAs
NPCA's 2006 print PSA campaign features the "blueprints" for some of our most popular national park icons: Delicate Arch at Arches National Park, a giant sequoia tree from Sequoia National Park, and Yosemite Falls from Yosemite National Park. The absurd blueprints remind us that America's national parks are irreplaceable treasures, and compel us to protect our heritage while we still can. The campaign was generously created by the talented team at Y&R/Chicago. Although this campaign has been retired, free posters of the "Delicate Arch Blueprint" advertisement, which depicts Arches National Park in Utah, are available upon request.
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Delicate Arch Blueprint (PDF: 2.2K)
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Giant Sequoia Tree Blueprint (PDF: 2.4K)
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Yosemite Falls Blueprint (PDF: 2.4K)
