Patricia Schultz, Author of 1,000 Places to See Before You Die, Joins Nature Valley® to Support the NPCA’s Work to Protect National Parks

 
PRESS RELEASE
  FOR IMMEDIATE RELEASE
Date:   June 29, 2010
Contact:   Shannon Andrea, National Parks Conservation Association, 202-454-3371 or sandrea@npca.org
Lisa Tomassen, General Mills, 763-293-2761 or lisa.tomassen@genmills.com
Lindsey Shumway, Cone, 617-939-8463 or lshumway@coneinc.com


Patricia Schultz, Author of 1,000 Places to See Before You Die, Joins Nature Valley® to Support the NPCA’s Work to Protect National Parks

Consumers Can Send in Nature Valley Wrappers to Donate to the National Parks Conservation Association & Enter to Win a Trip to the Grand Canyon

MINNEAPOLIS--(BUSINESS WIRE)--Today, Nature Valley® announces a partnership with Patricia Schultz, author of 1,000 Places to See Before You Die and Executive Producer of the Travel Channel’s reality show of the same name, to raise up to $600,000 to benefit the National Parks Conservation Association (NPCA). The program, which launched in April, is called the “National Parks Project” and aims to support the NPCA’s work to help preserve America’s national parks. This summer, consumers can support the cause by mailing in specially marked Nature Valley wrappers by August 31, 2010, and Nature Valley will donate 10 cents per wrapper to the NPCA. In 2010, the National Parks Project will focus on restoration work at Grand Canyon, Yellowstone and Biscayne National Parks.

“The national parks are heavily represented in my books and tell the story of America in ways that few locations can,” said Patricia Schultz. “In addition to being great vacation destinations, our national parks provide fun and adventurous educational experiences for travelers of all ages. That’s why I’ve partnered with Nature Valley in their efforts to make sure these national treasures are available for all to enjoy for generations to come.”

Restoring Our National Parks

From historic sites to national seashores and majestic mountains, there are few places in the country that provide as much beauty and inspiration as America’s national parks. However, these national treasures need care and support to help them flourish. Years of underfunding and threats, such as pollution and climate change, are threatening the natural and cultural heritage embodied in our National Park System — not only important for recreational purposes, but also for educational opportunities and maintaining healthy ecosystems. Consumers can join Nature Valley to help preserve our national parks by visiting PreserveTheParks.com. There are two ways to support the preservation initiative this year:

  • Consumers can mail in their specially marked Nature Valley wrappers now through August 31, 2010, and Nature Valley will donate 10 cents per wrapper to the NPCA.
  • Make a direct donation in support of the NPCA. Visit PreserveTheParks.com to learn more about the projects being funded in 2010 and to explore our nation’s wealth of national parks.

“At Nature Valley, we believe that there are many places in America where we are united by nature,” said Martin Abrams, Nature Valley marketing manager. “Our national parks are testaments to our history and our values. We hope consumers will help support the cause this summer and help us reach our goal.”

Win a Trip to a National Park

According to the NPCA, nearly 300 million people will visit the national parks this year. Later this summer, consumers will have a chance to win one of three trips to the Grand Canyon through the Nature Valley National Parks Project Sweepstakes. Consumers can visit PreserveTheParks.com or Nature Valley’s Facebook fan page to enter to win a trip, as well as share photos and videos of their summer vacations. Fans can also the visit the sites for updates on the restoration projects and videos and pictures from National Parks Project teams.

About Preserve the Parks

In the first year, Nature Valley will contribute up to $600,000 to the NPCA through the National Parks Project. Money raised will support the NPCA’s work and in 2010, will focus on three preservation projects:

  • Reestablishing plant life critical to the Grand Canyon
  • Freeing Pronghorn migration in Yellowstone National Park
  • Rebuilding Biscayne National Park’s damaged coral reefs

"Years of underfunding, pollution and climate change have taken a toll on our national parks and we must ensure they are preserved and protected for our children and grandchildren," said Tom Kiernan, president of the National Parks Conservation Association. "This partnership with Nature Valley is another step toward ensuring America's national parks are restored by their centennial in 2016, and that they continue to inspire generations to come."

About National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice of the American people in protecting and enhancing our National Park System. NPCA, its 325,000 members, and many partners work together to protect the park system and preserve our nation’s natural, historical, and cultural heritage for our children and grandchildren. For more information, visit www.npca.org.

About Nature Valley®

Nature Valley® created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley consists of five great-tasting granola bar lines: Crunchy Granola Bars, Chewy Trail Mix Bars, Yogurt Granola Bars, Sweet & Salty Nut Granola Bars and Roasted Nut Crunch Bars. Nature Valley is also the Official Natural Energy Bar of the PGA TOUR, the United States Ski and Snowboarding Association, Nature Valley NASTAR, Cross Country Ski Areas Association, Vail Resorts, Aspen Resorts, Myrtle Beach Golf Holiday and the Warren Miller Film Tour. In addition, Nature Valley is a sponsor of the Student Conservation Association and the Nature Valley Grand Prix.

About Patricia Schultz

Patricia Schultz is the author of 1,000 Places to See Before You Die and Executive Producer of the Travel Channel’s reality show of the same name. Based in New York City, she has also written for Everyday with Rachel Ray; O, The Oprah Magazine; BusinessWeek and Forbes Travel. Patricia started the series as a labor of love, working eight years to complete 1,000 Places To See Before You Die, while continuing to write for travel guides such as Frommer's, Access, Berlitz and American Express. She estimates that she has visited about 80 percent of the places included in her book, and most recently turned her attention to the wonders in her backyard for the follow-up 1,000 Places To See in the USA & Canada Before You Die.

*Nature Valley® is a registered trademark of General Mills, Inc.

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