National Parks Conservation Association Announces New National Park Field Guide App

 
PRESS RELEASE
  FOR IMMEDIATE RELEASE
Date:   October 8, 2010
Contact:   Shannon Andrea, Director of Media Relations, National Parks Conservation Association Phone: 202.454.3371 Cell: 202.365.5912


National Parks Conservation Association Announces New National Park Field Guide App

Park visitors can learn about wildlife, sounds of nature, and historic sites while visiting national parks across the country

Washington, D.C.— A new mobile app field guide featuring national parks across the country was released today by the National Parks Conservation Association (NPCA) and is available free to iPhone, iPad, and iPod Touch users.  

The most versatile and interactive mobile field guide app available, NPCA’s new National Park Field Guide provides a complete view of park wildlife, as well as a comprehensive ecosystem review of 50 national parks. Unlike any other mobile app on the market today, the guide includes bird portraits, call recordings, information about endangered and poisonous species, range maps, and wildlife. Users will also find current news about featured parks, access and reservation information, and directions to park visitor centers.

“We are pleased to offer this innovative and informative mobile field guide free of charge to national park visitors,” stated Megan Cantrell, NPCA Senior Coordinator of Member Engagement. “The new guide will enhance the experience of park visitors by providing a fun, educational companion for families and nature-lovers to learn about the many natural treasures that parks have to offer.”

From seashores and recreational areas to scenic riverways and historic sites, the field guide mobile app features 50 national parks across the country that support critical wildlife habitats.  Among the many national parks featured include: Yellowstone, the Grand Canyon, Yosemite, Cape Cod National Seashore, and Gettysburg National Military Park.

“With nearly 300 million national parks visitors annually, our new field guide will help engage and educate a new generation of advocates for our national parks,” said Cantrell. “The more people who understand that our national parks are America’s legacy to our children and in urgent need of care and repair, the better chance we have at protecting them for the future.”

The field guide was developed for the National Parks Conservation Association by eNature.com.  At the heart of this mobile app is eNature’s comprehensive, geographically segmentable database of U.S. wildlife, both animals and plants.

eNature.com’s core content of wildlife information includes almost 6,000 individual species and is the same data set used to create the printed Audubon Field Guides.  Data has been carefully reviewed and vetted by leading biologists, zoologists and other natural history specialists. eNature.com has consistently been one of the Internet's most-visited sites for nature and wildlife information and has won numerous awards and accolades.

“With eNature’s unsurpassed wildlife content base, we are able to create a mobile app guide uniquely capable of targeting specific parks so users can quickly identify and enjoy the wildlife they come across,” stated Tom McGuire, eNature’s President. 

The National Park Field Guide is available at: http://bit.ly/NPCApp or visit the Apple App Store from your iPhone and search Park Guides. 

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About the National Parks Conservation Association (NPCA)
Since 1919, the nonpartisan National Parks Conservation Association (NPCA) has been the leading voice of the American people in protecting our national parks. With 350,000 members and supporters, NPCA is the largest independent, membership organization dedicated to protecting the natural, cultural, and historic treasures of our National Park System. Our mission is to protect and enhance our national parks today for our children and grandchildren tomorrow.  For additional information, please visit www.npca.org.

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