National Parks Conservation Association to Empower Park Visitors to "Do Your Part" in Changing Climate Change

 
PRESS RELEASE
  FOR IMMEDIATE RELEASE
Date:   April 22, 2009
Contact:   Kathleen O'Neil, National Parks Conservation Association, 202.419.3717, koneil@npca.org
Sandy Yusen, Green Mountain Coffee Roasters, 866. 968.2739, sandy.yusen@gmcr.com


National Parks Conservation Association to Empower Park Visitors to "Do Your Part" in Changing Climate Change

Association Wins $200,000 Grant from Green Mountain Coffee Roasters, Inc.

WASHINGTON, D.C. and WATERBURY, VT (April 22, 2009) – The nonprofit National Parks Conservation Association (NPCA) has been awarded a $200,000 grant to encourage and empower national park visitors to “Do Your Part!” to reduce greenhouse gas emissions.

The grant, awarded by Green Mountain Coffee Roasters, Inc., will fund outreach and education at dozens of national parks and their local communities and at hundreds of schools. The "Do Your Part! for Climate Friendly Parks” program educates people about the size of their carbon footprint, and asks them to shrink it to help reduce the effects of climate change on national parks.

“The impacts of climate change are the greatest challenge facing America's national parks. From melting glaciers to disappearing wildlife, national parks are on the front lines of this unnatural disaster,” said Mark Wenzler, director of Clean Air and Climate Programs for NPCA. “This grant will enable us to educate more of the parks’ almost 300 million visitors about what they can do to lessen those impacts.”

The National Parks Conservation Association, the leading voice for national parks, was one of four nonprofits to receive a grant under GMCR’s Changing Climate Change initiative. In addition to the grants, the coffee company’s climate change campaign includes operational initiatives, employee incentives to reduce carbon emissions, and the purchase of carbon offsets. 

“Climate change poses a threat to our business, and to our entire eco-system,” says Michael Dupee, Vice President of Corporate Social Responsibility for Green Mountain Coffee Roasters, Inc. “The National Parks Conservation Association’s project will leverage information, tools and a sense of community, as well as the high traffic patronage of our national parks system, to support long-term emissions-reducing behavior change.”

The $200,000 grant to the National Parks Conservation Association is payable over five years. Details on the project, and the three other winning proposals, can be seen here.

The “Do Your Part!” program supports the work of dozens of “climate friendly” national parks throughout the country that have pledged to become leaders in educating the public about climate change and what we can all do to lessen our impact on the environment.

“Do Your Part!” was developed for the U.S. EPA and National Park Service by  ICF International. To learn more about climate friendly parks, visit www.nps.gov/climatefriendlyparks.

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Statement by Shawn Norton, National Park Service, chief of climate change and sustainability branch: "The National Park Service offers its congratulations to NPCA for winning Green Mountain Coffee Roasters' "Changing Climate Change" Grant. The Climate Friendly Parks Program recognizes that the greatest impact that our national parks can have on addressing climate change is through public education. The Do Your Part! Program represents an opportunity to engage national parks visitors on a continual basis and empower them to take actions that will reduce the impact of climate change on the public lands that they love. Together, if we all do our part, we can protect our national parks for future generations."

Statement by Beth A. Binns, ICF International vice president for climate change outreach and communication: "ICF International is excited to be working with great partners at the National Parks Conservation Association to develop this leading carbon reduction initiative. Now, visitors who are inspired at national parks can take action in their own lives. We are committed to addressing this issue by developing the tools, resources and campaigns that can help catalyze broad-based behavior change."
 

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