|FOR IMMEDIATE RELEASE|
|Date:||July 27, 2007|
|Contact:||Andrea Keller Helsel, NPCA, 202-454-3332|
American Express Card Users Have Opportunity to Help Fix America's National Parks
National Parks Conservation Association says competition illustrates public support for making national parks a national priority
WASHINGTON, D.C. – The National Parks Conservation Association (NPCA) today praised the overwhelming support for national parks demonstrated by American Express credit card holders voting in the online American Express Members Project, and encouraged cardholders who have not yet voted in support of the parks to do so.
“It is exciting and gratifying that so many Americans have voted to restore our national parks,” said NPCA President Tom Kiernan. “Americans want national parks to be a national priority.”
American Express’ online competition, the Members Project, promises significant funding for the most popular member-suggested project as voted by American Express cardholders. For every cardholder who votes, American Express donates $1 to the winning project; the corporation has committed at least $1 million and as much as $5 million, depending on participation. “Restoring our U.S. National Parks” has been voted one of the top five projects.
Without greater investment, NPCA warns that a crippling annual operating shortfall, which now exceeds $800 million, threatens America’s national parks. “The national parks represent America’s heritage, our legacy to the future,” Kiernan added. “With the 100th birthday of the National Park System approaching in 2016, we have a prime opportunity to renew our commitment to these national treasures and reinvest in their protection.”
The deadline for voting is August 5; American Express will announce the winning project on August 7, 2007.
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